L'Eroica

L’Eroica was born in 1997 in Gaiole in Chianti, a small village in the province of Siena. Its creator, Giancarlo Brocci, together with 92 “hunters of feelings and emotions,” as he called them, launched the first edition of a unique cycling event. It combined challenging routes, breathtaking landscapes, and unforgettable refreshments in a way unlike anything before.

From that first ride in Gaiole, L’Eroica has grown into a global movement, attracting tens of thousands of cyclists and fans of all ages. But Eroica is more than an event—it is a way of life. Riding vintage bikes on gravel roads recalls the spirit of heroic cycling and restores the core values of this great sport: effort, resilience, and passion.

More than just a challenge, Eroica invites riders to rediscover adventure, embrace the unexpected, and savor the journey. It seeks to relaunch cycling, foster respect among riders, and inspire new models for both sport and life.

Every so often, members of VVSC take part in Eroica events. These rides are more than cycling—they are journeys into history, adventure, and camaraderie. The events are highly entertaining, with a wonderful atmosphere. Below, we share a short summary of our experiences.